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Avangate to Speak at Performance Marketing Insights Europe 2016
Affiliate Lifetime Value and Other Ways to Effective Publisher Recruitment in Europe
June 9, 2016 - Avangate, the modern Digital Commerce solution provider trusted by thousands of Software, SaaS and Online Services companies to grow their businesses worldwide, today announced that it will participate at Performance Marketing Insights Europe, taking place in Amsterdam, Netherlands on July 4-5, 2016.
Performance Marketing Insights Europe, or PMI: Europe, is an event created for publishers, advertisers, agencies and technology providers, who will be attending the conference in search of answers to their biggest performance marketing challenges.
Avangate's Senior Affiliate Network Recruiter Teodora Dobjanschi will talk about "Affiliate LVA and Other Ways to Effective Publisher Recruitment in Europe" on the second day of the conference, July 5th, at 4:30-5:15.
Quantifying something in terms of its lifetime value has helped so many marketers gather a long-term picture of the return they might gain from a specific activity or the very people engaging with it. Affiliate marketing is no different, especially when it comes to recruiting new publishers for a program.
Teodora will explain ways of assessing the lifetime value of an affiliate (LVA), but - more importantly - how this and other methods can be used to drive recruitment and optimise a program in the European landscape. Find out the main challenges attached to LVA and how to use them to bring growth to your program.
Save your spot at the event with a 10% off special coupon. For further details regarding the agenda and registrations, visit the PMI: Europe event webpage.
About Teodora Dobjanschi Sr. Affiliate Recruiter Avangate Affiliate Network
Teodora had more than 7 years of experience in the marketing field, of which the past 3+ years dedicated exclusively to affiliate marketing, being in charge with the affiliate program management from various perspectives: Advertiser, OPM, Network. She's constantly looking for new, innovative ways to drive growth and identify new publisher recruitment techniques and develop a stout community of publishers and advertisers.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at www.2checkout.com
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