What We're Up to
Keeping You Updated, One Press Release at a Time.
Avangate Announces Strategic Plan for 2010
Focus on software sales channel integration, optimization and expansion into emerging markets
Chinese version
Amstelveen, The Netherlands – January 20th, 2010 – Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, sets strategy for 2010 with focus on sales channel integration: direct online, affiliates and reseller partner network.
Furthermore, Avangate will bring in even more services and tools in the areas of localized search engine marketing, web usability, shopping cart optimization, web analytics & multivariate testing, social media and email marketing to proactively help clients maximize revenues through optimization of software sales related processes and marketing campaigns.
“Avangate has seen significant growth in 2009 despite the economic crisis and we have great confidence in our 2010 evolution”, mentioned Carmen Sebe, CEO at Avangate. “Our approach regarding sales channel integration will enable software vendors to leverage each available channel while reducing overall management costs.”
Sebe added, “Continuing on the successful cooperation with Intel for the Intel® Business Exchange Store in Europe and with partners such as TrialPay, Uniloc or Alipay -, Avangate will establish additional strategic integrations with key players in the industry. The aim is to enhance exposure and sales opportunities as well as to increase return and reduce effort for our clients’ sales and marketing departments.”
Avangate will keep on expanding its offering to cater for key global regions such as the BRIC countries. This is in line with the current strategy to support software vendors’ expansion plans and to assist them implement more effectively their eCommerce and channel distribution strategies on targeted local markets.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at www.2checkout.com
2Checkout Newsletter
Whether it's news you're looking for or an expert's advice on how to sell, you've come to the right place. Find guidance in our latest eBooks, webinars, reports and conversations with industry thought leaders to further increase revenue, maximize the value of every customer, and expand global reach.
