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Avangate to Present on the Transition of Independent Software Vendors to SaaS at ISVCon 2012

Adoption of New Models and New Channels Pivotal for Accelerating Global Software Revenues

Redwood Shores, CA - July 2, 2012 - Avangate, the agile eCommerce service provider trusted by thousands of Software and SaaS companies to grow their businesses worldwide through any channel and any model, today announced that the company will be presenting one of the power sessions as well as exhibiting at ISVCon 2012. Michael Ni, CMO/SVP, Marketing and Products for Avangate will discuss the challenges and opportunities the transition to SaaS offers along with how utilizing new channel strategies and business models can accelerate global software revenues.

"8 out of 10 software start-ups are delivering as a SaaS solution today. Coupled with the rising acceptance of cloud services amongst businesses and consumers, the transition to SaaS has become a critical strategy for software vendors worldwide," said Michael Ni, CMO/SVP, Marketing and Products, Avangate. "We are focused on being a trusted partner for our customers of all sizes, providing best-practices and the right technologies for their goals so they can adopt new delivery- and business-models, enter new markets, and, ultimately, sell more software."

Who: Michael Ni, Chief Marketing Officer/Senior Vice President, Marketing and Products, Avangate

What: Headline presentation on how SaaS and subscription models have brought new benefits to software vendors and consumers but left many ISVs struggling to adapt to new business requirements. "ISVs Transition to SaaS: Challenge or Huge Opportunity?" will answer the following questions:

  • Why switching to a SaaS model should be a top priority for ISVs today?
  • How ISVs can make a business model transition without succumbing to resource-strain?
  • What important steps there are in switching from licensing models to subscription models?
  • How ISVs can effectively globalize their sales while redefining the customer experience in any channel or model?

When & Where: Friday, July 13, 11:30am - 12:30pm
Paradise Rooms A & B, 2nd Floor
Atlantis Casino Resort, Reno, NV

To schedule a conversation with Michael Ni, contact events@avangate.com

Avangate's Enterprise Edition platform was recognized by the Software & Information Industry Association, CODiE Awards as one of the "Best Electronic Commerce Solutions" and was named a Red Herring "Top 100 Europe" technology company in 2012. To learn more about how Avangate can grow your software sales, visit our interactive tour and follow our blog for tips on marketing, channel management, eCommerce and the business of software.

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at www.2checkout.com

Media Contact

Adela Dincea

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