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Avangate Introduces Additional European Payment Methods
Online Bank Transfers, eWallets and Direct Debit are all very popular in Europe and increase sales conversion rates
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Chinese
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Amstelveen, The Netherlands – May 31st, 2010 – Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, announced the introduction of four additional local payment methods in Europe: iDeal for The Netherlands, WebMoney for Russia, ELV- Direct Debit and Giropay for Germany.
| Avangate is constantly matching services with buyers’ preferences so
vendors can sell more software online and gain market penetration.
Enhancing customer experience through localization of payment methods is
part of this process. More payment methods offer greater flexibility
and comfort for shoppers purchasing products online, which - according
to company’s own research and testing - increases sales conversion rates
and improves customer satisfaction. “Across Europe, online bank transfers, Direct Debit and eWallets are growing in popularity. If we look only at iDEAL in The Netherlands or ELV-Direct Debit in Germany, they are top payment methods in each respective country. Avangate vendors targeting these markets have seen 20% + increases in sales conversion rates, confirming our expectations”, noted Laurentiu Ghenciu, VP of Sales and Marketing at Avangate. “With all implementation and integration effort coming from Avangate, vendors’ ROI goes up without additional budget spend”, added Ghenciu. |
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Payments by iDeal, ELV-Direct Debit, Giropay and WebMoney supplement the scores of local payment methods that Avangate clients can offer end-customers, such as Alipay in China, Carte Bleue in France, local wire transfers in several countries.
Avangate will continue to introduce local payment methods in the near future.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at www.2checkout.com
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