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Avangate Included in Independent Research Firm Report on SMB eCommerce Solutions
Independent Analyst Report Acknowledges Avangate’s eCommerce Offering for Software and SaaS
Redwood Shores, CA - April 30, 2012 - Avangate, the agile eCommerce service provider trusted by thousands of Software and SaaS companies to grow their businesses worldwide through any channel and any model, today announced that it has been included in "SMB eCommerce Solutions 2012", Forrester Research Inc., 4/12/12. In this industry report covering eCommerce solutions for SMBs, Forrester cites Avangate as a vendor in the space focusing specifically on SMBs in the software and SaaS market.
In evaluating the marketplace, Forrester found that «eCommerce solutions for SMBs have evolved to provide more well-rounded and configurable platforms». For inclusion in the report, Forrester assessed Avangate Enterprise Edition, a multi-channel, multi-model commerce solution that is designed specifically for small to medium-size software and SaaS vendors. Today, more than 40,000 ISVs, affiliates, resellers and distribution partners utilize Avangate's solutions globally.
"The rapid growth and innovation of the software market have driven the eCommerce industry to move beyond just transaction processing. Avangate serves as a strategic partner dedicated to assisting SMB software and SaaS vendors accelerate sales globally, adopt new revenue and distribution models as well as provide a branded, configurable shopping experience," said Carl Theobald, Chief Executive Officer, Avangate. "We believe it is a great acknowledgement for us to be included in this Forrester report. In our opinion, it affirms our vision of a complete eCommerce platform for SMBs that supports software sales via any channel and business model."
A complimentary copy of the Forrester SMB eCommerce Solutions 2012 report, as well as a copy of the Market Overview: Digital Commerce Solutions 2011, Forrester Research, Inc., 11/7/11, where Avangate is also included, are available on the Avangate website.
To learn more about Avangate's Enterprise Edition solution, visit our interactive tour or follow our blog for SMB tips on marketing, channel management, eCommerce and the business of software.
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