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Avangate And The Business Of Software Conference Support Future Software Leaders With Scholarship Program

Five Emerging Software Vendors with Innovative Business Models to Receive the Awards

Business of Software ConferenceRedwood Shores, CA - August 16, 2012 - Avangate, the agile eCommerce service provider trusted by thousands of software and SaaS companies to grow their businesses worldwide through any channel and any model, today announced the inaugural Avangate Business of Software Scholarship Program as part of its commitment to supporting software businesses at all levels. Starting today and running through September 4th 2012, innovative software businesses across the world can apply for a scholarship which includes admission to the Business of Software conference, running October 1-3 in Boston, USA, a celebration dinner with software industry leaders during the second night of the conference and three months of expert online marketing and commerce consulting to help them grow their businesses.

"Software businesses generally start from humble roots but have vast potential to become leading global organizations, which is why Avangate is focused on supporting and accelerating the growth of emerging software vendors," said Carl Theobald, Avangate CEO. "Our partnership with the Business of Software conference to launch this scholarship program is our way of giving back to the software community. We are extremely excited to be a part of this program and cannot wait to meet the next leaders of our industry."

Created to expose emerging software vendors to the inner workings of the software industry, the Avangate Business of Software Scholarship will be awarded to five companies with innovative business models that embody the future of software. Winning businesses will gain new insights at the Business of Software Conference, make valuable connections during their honorary dinner and gain consulting support to help them turn their innovative products into great companies.

"The Business of Software conference has had a long standing tradition of driving the next wave of software entrepreneurs to success," said Mark Littlewood, Director of the Business Leaders Network and Business of Software. "Our work with Avangate to create the Business of Software Scholarship Program is a new venture for the conference that will surely see more emerging leaders come out of the event in the years to come. We look forward to meeting the winners of the scholarship in tandem with Avangate to learn what the future of our industry hold for us as well."

Software, SaaS and Cloud Services vendors of all sizes should apply for the Avangate Business of Software Scholarship. Applicants will be judged on innovative business models, entreprenuerial creativity, and unique customer engagement approaches. Video or written submissions detailing your business model, products and/or services, and why you would like to attend the Business of Software conference will be accepted. For more details, click here: http://businessofsoftware.org/2012/08/win-a-free-pass-to-business-of-software-courtesy-of-avangate/

Avangate's Enterprise Edition platform was recognized by the Software & Information Industry Association, CODiE Awards as one of the "Best Electronic Commerce Solutions" in 2012. The company was recently named a Red Herring "Top 100 Europe" technology company as well as one of the AlwaysOn Global 250 Companies to Watch. To learn more about how Avangate can grow your software sales, visit our interactive tour and follow our blog for tips on marketing, channel management, eCommerce and the business of software.

About the Business of Software Conference

Business of Software is the conference for people who care about growing great software businesses. It's a safe haven for ISVs who want to talk, listen and learn from each other about growing long-term, sustainable, profitable software businesses. Our attendees run growth businesses and entrepreneurial business units in companies that work in all types of organizations - through enterprise software, web, mobile, SaaS - from around the world. (Half of last year's participants were from outside the USA). Business of Software is about sharing ideas for building better software businesses.

More information can be found on businessofsoftware.org

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at www.2checkout.com

Media Contact

Adela Dincea

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