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Avangate Highlights The Importance Of A “Think Global First” Commerce Strategy At The Software Product Congress Netherlands
Digital Commerce Provider Is Also a Silver Sponsor of the Event, Supporting the Dutch Software and SaaS Community
Redwood Shores, CA - February 05, 2014 - Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, today announced it is sponsoring and speaking at the 2nd edition of the Software Product Congress Netherlands, taking place on Feb 11th in Zeist, Netherlands.
Following a highly successful first edition of the Product Software Conference, the event is considered THE networking platform for the Dutch software industry, where the latest developments, trends, tools and services are being presented and debated upon. The central theme of the 2014 edition is Business in the Cloud and the event's agenda touches on topics such as Cloud Business Models and Platforms, User Experience, Social Cloud, App stores as well as Market Research and Content amongst others, all key areas for any software or SaaS business today that is looking to grow and optimize its operations.
Avangate's Matthijs Koorn, VP of Sales, Western Europe, will hold a presentation on "Global Growth through Interaction and Transparency", covering the need to expand worldwide coupled with the complexity of international markets - both developed as well as emerging markets such as BRIC -, as well as the increasing variety of business models, all with the end-goal in mind to cater for a global, empowered buyer.
The presentation will also be accompanied by real-life examples, including a live presentation by SaaS start-up Mochadocs, a contract management company.
"Software and SaaS companies are constantly on the lookout for ways to sell into new, international markets. The questions that most often pop up in conversations are "How?" and "When?". With this presentation, I'm aiming to share some knowledge on the challenges and opportunities associated with going international, as well as spark some ideas on how software and online services companies can do this and at the same time embrace B2i - business to individual commerce focused on the buyer. After all, regardless of the geography or business model, we need to have the end-customer in mind," declared Matthijs Koorn, VP of Sales, Western Europe for Avangate.
To book an appointment with the Avangate team at the event, please contact us. To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate commerce solutions.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at www.2checkout.com
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