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Avangate To Sponsor And Speak at ISDEF 2011

Leading eCommerce Solutions Provider To Share Insight Into Challenges And Opportunities In The Software Market

Redwood Shores, CA – September 26, 2011 – Avangate, the agile eCommerce solutions provider trusted by Software and SaaS companies to grow their business worldwide through any channel and any model, announced today that it is attending as a Gold Sponsor and speaking at ISDEF 2011, the 10th annual fall conference organized by the Independent Software Developers Forum, taking place September 29 – October 2, in Moscow at the Holiday Inn Vinogradovo.

Adriana Iordan, Chief Product Evangelist at Avangate, will be the speaker for two of the conference sessions. At the plenary session, Iordan will offer insight on the rapidly changing software market and the resulting need for software companies to optimize their online sales processes and gain access to new sales channels. At the marketing session, Iordan will discuss how to drive success with affiliate marketing in the software vertical.

“We are happy to be returning to ISDEF, an event we sponsor each year, and to be speaking on the issues that we feel are some of the most crucial to today’s software vendors,” said Michael Ni, Senior Vice President of Marketing and Products, Avangate. “This event provides us with a unique vehicle to communicate with the developer community - to share ideas and best practices, as well as to update them on our continued additions to the Avangate service to meet their specific requirements, such as localized vendor support in Russian, additional regional payment methods, as well as additional licensing models, like subscription.”

The Avangate team will be available to meet and share insights into how to optimize your online buying experience, as well as how to grow a software business internationally.  Interested parties are invited to schedule an appointment in advance at events@avangate.com.


About ISDEF
ISDEF was formed in late 2002, and has become a vital organization within the developer community of the Commonwealth of Independent states (CIS). Its goal is to represent software developers and others who are active within the software industry. It also supports and improves the processes of software development, market introduction and promotion by holding seminars, conferences and other forums for the exchange of industry ideas and expertise. More information can be found on isdef.org