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Avangate To Sponsor And Speak at ISDEF 2011
Leading eCommerce Solutions Provider To Share Insight Into Challenges And Opportunities In The Software Market
Redwood Shores, CA – September 26, 2011 – Avangate, the agile eCommerce solutions provider trusted by Software and SaaS companies to grow their business worldwide through any channel and any model, announced today that it is attending as a Gold Sponsor and speaking at ISDEF 2011, the 10th annual fall conference organized by the Independent Software Developers Forum, taking place September 29 – October 2, in Moscow at the Holiday Inn Vinogradovo.
Adriana Iordan, Chief Product Evangelist at Avangate, will be the speaker for two of the conference sessions. At the plenary session, Iordan will offer insight on the rapidly changing software market and the resulting need for software companies to optimize their online sales processes and gain access to new sales channels. At the marketing session, Iordan will discuss how to drive success with affiliate marketing in the software vertical.
| Presentation: | “Software sales - Surviving in a world of many channels, many models” |
| Speaker: | Adriana Iordan |
| Target audience: | Software Developers |
| Niche/vertical: | Software |
| When: | Friday, September 30th, at 12:30 |
| Presentation: | “Performance marketing techniques for the software market” |
| Speaker: | Adriana Iordan |
| Target audience: | Software Marketers |
| Niche/vertical: | Software |
| When: | Sunday, October 2nd, at 15:30 |
“We are happy to be returning to ISDEF, an event we sponsor each year, and to be speaking on the issues that we feel are some of the most crucial to today’s software vendors,” said Michael Ni, Senior Vice President of Marketing and Products, Avangate. “This event provides us with a unique vehicle to communicate with the developer community - to share ideas and best practices, as well as to update them on our continued additions to the Avangate service to meet their specific requirements, such as localized vendor support in Russian, additional regional payment methods, as well as additional licensing models, like subscription.”
The Avangate team will be available to meet and share insights into how to optimize your online buying experience, as well as how to grow a software business internationally. Interested parties are invited to schedule an appointment in advance at events@avangate.com.
About ISDEF
ISDEF was formed in late 2002, and has become a vital organization within the developer community of the Commonwealth of Independent states (CIS). Its goal is to represent software developers and others who are active within the software industry. It also supports and improves the processes of software development, market introduction and promotion by holding seminars, conferences and other forums for the exchange of industry ideas and expertise. More information can be found on isdef.org
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at www.2checkout.com
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