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Meet Avangate at the 20th Software Industry Conference

Get Insights into Specific Techniques to Increase Sales Conversion Rate and Shoppers’ Trust

Amstelveen, The Netherlands – July 08, 2010 - Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, today announced it is sponsoring and speaking at the Software Industry Conference (SIC), taking place July 15-17, 2010 in Dallas, Texas.

Software vendors joining the event will benefit from Avangate insight and expert advice on how to improve business efficiency and ability to react fast to market requirements. Avangate Web Marketing Manager Adriana Iordan and Casey Potenzone, VP of Sales in North America, will deliver presentations on trends in web marketing and sales opportunities:

• 2010 is The Year of Conversion Optimization, Friday July 16th, 10:15 AM - Adriana Iordan - Web Marketing Manager

• Developing Trust for Your Software Business, Friday July 16th, 10:15 AM - Casey Potenzone - VP, US Sales

“During 2010 we have focused several cross-departmental projects on sales conversion optimization and business efficiency – assisting vendors to tackle these areas and sell more software without increasing their marketing budgets. The SIC event in Dallas will be yet another opportunity to talk to vendors directly and share with them these improvements and the impact they can have on their businesses and bottom lines”, commented Laurentiu Ghenciu, VP of Sales and Marketing at Avangate.

Avangate awaits visitors in the hospitality suite, the Made in Texas 4 Salon.
For more information on Avangate’s participation at the event and to schedule a meeting with the company’s representatives at the show, click here.

For more information on the Software Industry Conference, go to sic.org.