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Kaspersky Lab Improved Revenue per Visitor by 63% and Internal Efficiency with Avangate Localized Marketplaces
Project covered Eastern European markets, including Bulgaria, the Czech Republic, Slovakia, Hungary, Romania, Serbia and Ukraine
ATLANTA, GA - February 09, 2016 - Avangate, the global eCommerce and subscription billing platform that maximizes revenue for software, SaaS and digital solutions, today announced that Kaspersky Lab improved user experience and increased revenue from local markets following the implementation of Avangate's solution for marketplaces in several countries from Eastern Europe.
With revenue over $600 million, Kaspersky Lab is the world's largest privately held vendor of endpoint protection solutions and one of the fastest growing IT security vendors worldwide. As part of Kaspersky Lab's effort to continually optimize the customer experience, Kaspersky Lab decided to migrate existing stores in several Eastern European countries to Avangate localized marketplaces. As part of this project, Avangate developed and implemented localized marketplaces for the majority of Eastern European markets, including Bulgaria, the Czech Republic and Slovakia, Hungary, Greece, Romania, Serbia and Ukraine.
Kamilo Tomas
"With the marketplace project, Avangate helped us improve certain key elements. We have simplified the user journey which resulted in a significant increase in conversion rates and revenue. In fact, in one geography, we increased revenue per visitor by 63%. Internally, we obtained an improvement in resource efficiency. Plus, the projects are easily scalable," said Kamilo Tomas, Senior Online Sales Manager - Eastern Europe, Kaspersky Lab.
Erich Litch
"We are very pleased with the results of these projects, for both the benefits we provided to end-clients, such as simplified user journey or faster page loading, and also to our client, Kaspersky Lab, in terms of increases in conversion rates and revenue. It was also important for our client that the ecommerce team can handle updates independently, without help from developers or any other department," said Erich Litch, Avangate's Chief Revenue Officer.
For more details on the marketplace project for Kaspersky, please read the full case study.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at www.2checkout.com
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