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2Checkout to Discuss Strategies for Maximizing Subscription Revenue Growth at MWC 2019

Leading subscription commerce provider sponsors world’s largest business-to-business software event

ATLANTA, GA - February 20, 2019: 2Checkout, the leading all-in-one monetization platform for global businesses, announced that company executives will share their expertise for businesses looking to drive revenue growth through a subscription-based model at Mobile World Congress Barcelona (MWC), February 25-28, 2019.

As more and more companies across the industry look to move to a recurring, subscription, or "as a service" revenue model, having an understanding of the complex linkage between all of the stages of the subscription will be critical. 2Checkout is focused on ensuring that businesses of all sizes have everything they need to sell digital goods and services at a global level, and has first-hand advice and lessons learned on how to best leverage a subscription-based model as part of a growth strategy.

Sharing the company's views on the topic, Laurentiu Ghenciu, 2Checkout's vice president, EMEA sales, will be participating in a session titled "Prevent Subscription Revenue Leakage," as part of the formal MWC 2019 conference agenda.

As part of the event, Ghenciu and the other panel participants will cover a wide range of topics related to successfully leveraging a subscription revenue model, including:

• An overview of the links between the various stages - activation, up-sell and cross-sell, upgrades, renewals and retention - of the Subscription Commerce Lifecycle;

• Maximizing the opportunity for revenue uplift while preventing leakage and lost revenue at each stage of the lifecycle;

• Successful strategies from subscription-based businesses on monetizing revenue growth.

Session Information
• Title: Prevent Subscription Revenue Leakage
• Date/Time: Thursday, Feb. 28, 2019/ 11:30
• Location: Hall 8.0 - NEXTech Theatre C

Panel participants include Claudiu Murariu, CEO and Founder, InnerTrends - a company that helps SaaS companies grow faster by using data to make more informed business decisions - and Valentin Radu, Founder and CEO, Omniconvert, an award-winning conversion rate optimization (CRO) software.
As part of the same session, Murariu and Radu will also deliver presentations on topics relevant to software, SaaS and online companies in general:
Claudiu Murariu, CEO and Founder, InnerTrends - "What do you do with the customers who pay too much or too little for your product?"
Valentin Radu, Founder and CEO, Omniconvert - "Seek first to understand, than to be understood. That's how you turn awareness into revenue."

The session is open to all attendees, however pre-approved attendees will have priority and all others will be seated on a first come first served basis. Apply here to secure your seat.