What We're Up to

ISDEF 2008: Avangate Reinforces Business Support to Russian ISVs

Avangate, full service provider for electronic software distribution and reseller management for software vendors returns to ISDEF Spring 2008 with a comprehensive set of business support services dedicated to grow Russian software vendors' sales. In-depth know-how of international market challenges and the Russian-custom dedicated commercial support strengthen now Avangate’s support to Russian software developers and ensure them successful promotion on key software markets.

“Russian software has earned great reputation internationally, we know Russian market's potential as well as its challenges and we have widened our business strategy in order to support Russian software developers promote and sell their products on the international markets” explains Laurentiu Ghenciu, Global Sales Manager, Avangate. “We’ve had great success supporting ISV community all over the world and we have high expectations from our Russian partnerships” adds Laurentiu.

Avangate has been a regular participant in the ISEDF events which have been just as many opportunities to discuss with Russian software developers about what they expect an eCommerce provider to offer them and which are their sales targets. Listening to customers needs and being ahead of their needs is our main strategy. The result is that we develop solutions that sell. We understand very well Russian developers’ technicality, having ourselves a technical background, and we eventually came up with a dedicated business solution: Russian speaking commercial support, special eCommerce platform features, Russian software market in-depth knowledge and global promotion solutions custom-made for Russian software vendors.

The Avangate team coming to ISDEF 2008 is happy to meet software developers and discuss all about developing software for the global market and the Russian dedicated business solution. More details about Avangate participation at the event are available at www.avangate.com/isdef2008/ where you can also establish a meeting with the Avangate specialists present at the event: Alexandra Marcu - Marketing Specialist, Iulian Brayer - Account Manager, Eugen Rosca - Account Manager.