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Avangate Enhances Affiliate Business

More efficient promotional campaigns and tools to boost product exposure on the Internet

Amstelveen, The Netherlands - March 31, 2009 - Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, today announced that it has taken important steps in powering up the Affiliate marketing engine of the Avangate platform. This enhancement ties in with the increased interest ISVs have shown towards cost effective online promotion tools such as affiliate marketing and also with the affiliates' need for mechanisms to help grow their online businesses.

A key step in improving the Avangate Affiliate system was the implementation of new features that allow the development of complex, flexible and fast to deploy marketing campaigns executed by both software vendors and affiliates.

• Promotional coupons from the affiliate commission are very effective tools in this respect, widely used for getting more product exposure on the Internet and, ultimately, a boost of revenues.
• The vendor-to-affiliates payment option, created to offer affiliates extra incentives and bonuses, is part of the tactic to help software vendors optimize the affiliate sales channel and sustain it as a true additional sales force.
• Affiliate commissions for product renewals contribute to strengthen the increasingly important customer loyalty.
• Power affiliates offer software vendors the option to take part in special programs with top affiliates.

"As companies have started looking more and more towards the Internet and alternative channels to reach sales targets, these enhancements in the Avangate Affiliate network respond spot-on to a market need. Affiliate marketing today is not about safety in numbers, it is about increased efficiency, control and competitiveness. It is crucially important to have tools at hand to initiate campaigns easily and to quickly and to correctly incentivize the best selling affiliates in your niche market.", said Cristian Dorobantescu, Avangate Marketing Manager and initiator of the Avangate Affiliate Doctor, in action since 2007.

To support clients in their quest to be more competitive, Avangate has put at vendor's disposal a set of Affiliate Marketing Best Practices, helping ISVs carry out efficient and cost-effective promotional campaigns and achieve a higher level of affiliate channel efficiency.