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Avangate, the effective online sales solution for the shareware industry

GECAD ePayment International, company member of GECAD Group, has launched Avangate, a brand new online payment solution dedicated mainly toward software authors, content delivery companies and web services providers.

On top of the online payments engine, Avangate offers software key delivery and additional services for increasing sales via the Internet and for marketing products on the web. The entire Avangate solution has proved to be effective in Romania, where its functionality under the highest security standards has been proven for more than a year.

Avangate was developed by the GECAD team that had 7 years experience of selling online antivirus solutions under the RAV AntiVirus brand. In 2003, Microsoft bought RAV technology but its eCommerce team developed a new solution for online transactions.

"Avangate is a solution mainly for software authors intending to sell their products online and decrease their costs by outsourcing their online payment system and marketing solution over the Internet. Our tool will spare their time and costs enabling them to dedicate more resources on improving products and applications", says Cristian Badea, CEO Avangate.

Any shareware author, content and web services provider can easily and quickly implement the Avangate solution. Their customers can then order and pay online, using different payment methods receiving the ordered products or services in a matter of minutes. All popular credit card payment methods are supported: VISA, Mastercard, American Express, JCB and DinersClub. Both merchants and their customers will benefit from the highest security standards in fraud detection. Avangate also uses 3D Secure systems developed by VISA and Mastercard as well as its own diligent anti-fraud detection system.

"As we promised a year ago, we have developed our own online sales solution with support from the Romanian market and now the time has come to deliver it internationally. It's not an easy task but we are convinced Avangate will become an important competitor offering e-commerce services in the years to come.", states Radu Georgescu, President of GECAD Group.

In the last 14 months, since it was launched in the Romanian marketplace under the brand name ePayment, the solution has been implemented by more than 200 local merchants. All of these companies have a monthly average of approximately 4500 transactions and in this time since its introduction, our technology has detected every tentative fraud, totaling almost 450 attempts in the last 12 months.

Avangate delivers all of the standard expected services plus a whole lot more. The customers will benefit from company's 7 years experience of successfully selling online solutions. These vary from simple but ingenious automated after sales cross selling solutions to sophisticated and easy to implement sales tool add-ons. Moreover, Avangate doesn't believe chargebacks should be part of daily online business.

"Since implementing their solution we have not suffered the cost of any chargebacks as the result of fraudulent online sales" - Adina Gorita - Distribution Manager - PRO TV International (www.protvintl.ro)

Recognized for its hands-on manual approach, as well as utilizing its sophisticated electronic anti fraud processes, Avangate e-commerce solution is implemented by shareware authors wishing to secure increased sales and profits.

"For the future, we will prove to be a significant player in the international arena amongst competition that includes some great names and old players. We constantly strive to support our objectives in effectively delivering very efficient and very secure solutions", ends Cristian Badea.

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