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Serena Software Selects Avangate to Grow Global eCommerce Operations
Avangate Chosen as Strategic Partner to Fuel Online Sales and Expand International Reach
Redwood Shores, CA - May 22, 2012 - Avangate, the agile eCommerce service provider trusted by thousands of Software and SaaS companies to grow their businesses worldwide through any channel and any model, today announced that Serena Software, the leader in Orchestrated IT solutions, has selected Avangate's global Avangate Enterprise Edition platform to automate the sales process for select products, including Prototype Composer, opening up a self-service sales model for new markets.
Serena Software is the largest private Application Lifecycle Management (ALM) provider in the world, with product lines that encompass application development, IT operations and IT services management. The company has implemented Avangate's Enterprise Edition solution to add new online sales models and allow Prototype Composer customers to self-manage their software licenses and payments.
"At Serena, we are always looking to serve our customers better, and find new business models and areas of growth. Online sales is a natural path for Serena as we look to build frictionless transactions that lead to long-term customer relationships," said Steve Brodie, Group VP for Serena Software's ALM business unit. "Our partnership with Avangate is helping us to reach new markets and geographies in a highly cost-effective manner."
"With both the commerce platform and business intelligence across thousands of SMB and Enterprise customers, Avangate provides Serena the aggregated platform insights to quickly adapt to new business models," said Michael Ni, CMO/SVP, Marketing and Products, Avangate. "Enterprise transition to global online sales is a growing business imperative as cloud services become the norm for technology buyers."
To learn more about Avangate's eCommerce solutions, visit our interactive tour or follow our blog for tips on marketing, channel management, eCommerce and the business of software.
About Serena Software
Serena Software provides Orchestrated IT solutions to the Global 2000. Serena's mission is to help enterprises orchestrate their IT operations for tremendous competitive advantage. Its 4,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and other vital processes. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries.
For more information on Serena, visit http://www.serena.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at www.2checkout.com
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