What We're Up to
Keeping You Updated, One Press Release at a Time.
Software AG Accelerates Lead to Revenue Management by Integrating the Avangate Digital Commerce Platform with Marketo
Leveraging Avangate’s API Allowed Software AG to Scale Their Marketing Automation Campaigns and Use Resources Efficiently
REDWOOD CITY, CA - June 2, 2016 - Avangate, the modern digital commerce solution provider trusted by thousands of software, SaaS and online services companies to grow their businesses worldwide, today announced that its client Software AG has improved the efficiency and conversion rate of marketing campaigns, accelerating lead to revenue management, as a result of integrating the Avangate digital commerce platform with their marketing automation tool, Marketo.
In order to address the change in B2B buying behavior and usage of IT solutions, Software AG extended their portfolio with ARIS Cloud - a full-scale Business Process Analysis-as-a-Service product addressing both the enterprise as well as the SMB markets. Software AG employs the Avangate Digital Commerce Solution for selling ARIS Cloud online, starting with registrations for the free trial basic version and continuing with the paid advanced version.
Initially, free trial registrants were manually exported to the company's CRM system from the Avangate commerce platform. In order to get real time results on the success of marketing campaigns, it was necessary to integrate the marketing automation tool in place - Marketo - with the Avangate Digital Commerce platform and Marketo with the CRM system, via API.
Stilyana Yaneva
"We have put a lot of emphasis on digital campaigns for lead generation and nurturing around ARIS Cloud. Getting direct, real time results on the success of the campaigns was a must. This was possible via the integration of the Avangate commerce platform and our marketing automation tool, Marketo," said Stilyana Yaneva, Manager, Marketo Center of Excellence at Software AG.
Erich Litch
"The main benefit of the integration was that Software AG has substantially sped up trial to paid conversion," said Erich Litch, Avangate's Chief Revenue Officer. "Additionally, their marketing team can now instantly track the success of the digital campaigns around ARIS Cloud based on the registrations sent from the Avangate commerce platform."
"We can automatically add customers to nurturing and re-targeting campaigns and we're able to see results in real time. This allows us to constantly experiment with new or different elements and improve conversion rates as a result. This is a great example of a working use case leveraging API integrations that support our marketing activities, allowing us to scale and use resources efficiently," added Stilyana Yaneva, Manager, Marketo Center of Excellence at Software AG.
To find out more details about this project, please read the full Avangate-Software AG success story here.
About Software AG
The digital transformation is changing enterprise IT landscapes from inflexible application silos to modern software platform-driven IT architectures which deliver the openness, speed and agility needed to enable the digital real-time enterprise.
Software AG offers the first end-to-end Digital Business Platform, based on open standards, with integration, process management, in-memory data, adaptive application development, real-time analytics and enterprise architecture management as core building blocks. The modular platform allows users to develop the next generation of application systems to build their digital future, today.
Learn more at: www.softwareag.com
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at www.2checkout.com
2Checkout Newsletter
Whether it's news you're looking for or an expert's advice on how to sell, you've come to the right place. Find guidance in our latest eBooks, webinars, reports and conversations with industry thought leaders to further increase revenue, maximize the value of every customer, and expand global reach.
