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Tuxera Sees a 25% Increase in Online Software Sales with 2Checkout

eCommerce Provider 2Checkout Was Selected to Power Tuxera's Online Shop

Amstelveen, The Netherlands - Feb 9th, 2011 - Avangate, the full service provider of electronic software distribution and partner management solutions for software vendors, has recently started an eCommerce agreement with Tuxera, Tuxera the leading provider of Windows and Mac compatible file systems for Android, Linux and other platforms and winner of the 2010 Red Herring Global 100 Award.
Since working with 2Checkout, Tuxera has noticed a remarkable 25% increase in online software sales due mostly to 2Checkout's advanced localization capabilities that opened new markets for the file systems company.

Tuxera benefits from the Avangate eCommerce services to sell their Tuxera NTFS for Mac products worldwide. The Tuxera storefront is seamlessly integrated with Avangate's multi-language, customized shopping cart accepting payments with a variety of payment methods and in multiple currencies.

"Since we started working with Avangate we have noticed a 25% increase in online sales, with the highest numbers coming from the US market. Moreover, Avangate takes a significant load off our sales support people - we're estimating a 60% reduction in sales operations requirements- as the Avangate team manages everything that has to do with orders and payments. Basically, the online shop has become an opportunity to grow our business, instead of a time-consuming task", said Mikko Välimäki, CEO of Tuxera.

"We are very pleased when we see that software vendors increase sales and render their activity more efficient when working with Avangate. Tuxera is a market leader in its niche and needed an additional competitive advantage as far as the online sales channel is concerned. Avangate is offering just that and helps Tuxera focus more on strategic marketing and sales issues", said Laurentiu Ghenciu, VP, Global Sales and Marketing at Avangate.

Avangate handles the entire ordering process for Tuxera, including payment processing, antifraud filtering, product delivery, invoicing and 24x7x365 shopper support via phone and email. Tuxera eCommerce managers leverage Avangate's services and tools to create, test and monitor sales and marketing campaigns effortlessly. The Avangate reporting module provides insight into every aspect of the business, from order statistics to financial data and Tuxera personnel can customize their own reports with metrics they observe and need.

About Tuxera

Tuxera is the leading provider of file systems that allow music, pictures, videos and other content to be ported across devices. With Tuxera file systems inside, users experience plug and play interoperability with their laptops, digital cameras, set-top-boxes, mobile phones and other consumer electronics.

Building on the success of open source, Tuxera's industry-standard NTFS and exFAT solutions for Android, Linux, Mac OS X and other platforms have over 30 million installations. Close collaboration with Microsoft ensures reliable compatibility and helps Tuxera to set the standard in high-performance, low power use for embedded and mobile solutions.

Tuxera's customers include leading hardware, software, and consumer electronics companies.
For more information, please visit www.tuxera.com or contact info@tuxera.com

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need – from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world’s best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone’s 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at www.2checkout.com

Media Contact

Adela Dincea

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