2Checkout Customer Success Stories

Malwarebytes - Endpoint Security

Driven by Performance. Strength in Subscription Management
Cesar Medrano, Senior Director, Growth Marketing at Malwarebytes
Cesar Medrano  Senior Director Growth Marketing, Malwarebytes
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"We've been customers of 2Checkout for a couple of years now. It's been a great experience. We considered 2Checkout because we had a few areas that needed improvement in our ecommerce platform. One of the reasons why we selected 2Checkout was because of their strength in the subscription services side. We have seen very good results so far in just about every single area that we have tested them on. They have been a company that has proven very beneficial to our business because of the great way of handling customers and really trying to understand what our needs are. As an example, they're always very driven by performance, in terms of giving us options to A/B test or to experiment or to expand at whatever pace we need to expand. As a result, we are slowly but surely expanding geographical areas with them and moving even into new areas or segments for our company,Cesar Medrano, Senior Director, Growth Marketing at Malwarebytes

About Malwarebytes

Malwarebytes proactively protects people and businesses against dangerous threats such as malware, ransomware and exploits that escape detection by traditional antivirus solutions. Malwarebytes completely replaces antivirus with artificial intelligence-powered technology that stops cyberattacks before they can compromise home computers and business endpoints. More than 60,000 businesses and millions of people worldwide trust and recommend Malwarebytes solutions. Our team of threat researchers and security experts process emerging and established threats every day, from all over the globe. Founded in 2008, the company is headquartered in California, with offices in Europe and Asia. For more information, please visit us at www.malwarebytes.com.


Project: Malwarebytes Increases Conversion Rates by up to 39% in Top Countries with 2Checkout


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Case Study

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Context & Objectives

Malwarebytes partnered with 2Checkout’s CRO Services to answer the question: which cart flow will maximize revenue in top countries for Malwarebytes website and trial software?

We developed two separate tests in order to optimize the cart conversion rate of both the website shopping cart and the cart used inside the trial software. The test ran in Malwarebytes’ top countries, and involved split-testing cart flow to determine if a shorter cart flow (without review page) or a longer cart flow (with review page) would maximize the cart conversion rate.


Solution & Results

  • 12-39% increase in cart conversion rates in top countries
  • Optimized cart flow and maximized revenue

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