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2Checkout Customer Success Stories
SysTools - Digital Forensics Software
Improvement in Conversion and Overall Revenue
Anuraag SinghCEO & Co-Founder, SysTools Software
"We take pride in what we do, and we believe that we are revolutionizing the lives of millions of computer users and IT administrators. And to truly serve this target market as they expect to be served, we needed a stronger online channel and a better way to monetize our solutions. The improvements we made with 2Checkout in our digital commerce operations are even more important given this context, and I am very pleased with this partnership," Anuraag Singh, Chief Executive Officer and Co-Founder, SysTools Software.
SysTools is a digital forensics company that offers result-oriented support for businesses and consumers. SysTools will not only simplify your security operations and minimize risks, they will help protect your most crucial data, and effectively reduce the cost and complexity of your enterprise’s security infrastructure. SysTools is known for its products’ exceptional features and their premier expertise in data recovery and elimination of corrupted data, risk management, business compliance solutions, and email server management. Among SysTools’ recent breakthrough developments is MailXaminer, a signature email forensics software that has emerged as one of the leading global products in digital forensics.
Project: SysTools Improves Conversion and Overall Revenue with 2Checkout
Context & Objectives
SysTools was struggling to improve internal efficiencies and agility related to their online sales. The main pain points were low cart conversion rates, limited out-of-the box functionality, and delays in creating new marketing campaigns, as well as scarce support for affiliate marketing. In addition, the company was working with multiple providers, which led to siloed and disintegrated reporting and additional man hours required to conduct multiple campaigns across markets.
Solution & Results
Since working with 2Checkout’s Avangate Monetization Platform, SysTools experienced an immediate improvement in digital commerce operations across multiple areas, including conversion rates, average order value, cart recovery, refund management and shopper support, affiliate channel revenues, reporting, and many others.
SysTools achieved more than 15% overall revenue uplift:
- 17% increase in conversion rate
- 40% increase in AOV
- 6% increase in overall sales
- 1% revenue recovered through cart abandonment tools
- more than 7% additional revenue driven by the Affiliate Network