Commerce Glossary

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What is B2C?

b2c
noun
Stands for “Business to Customer” which is a business model that refers to the process of selling products or services by a business to an end customer. B2C companies sell their products or services through in-store purchases or online, to customers that use them for personal use. According to Statista, the worldwide retail eCommerce sales amounted to $3.53 trillion in 2019, and the revenues are projected to grow to $6.54 trillion in 2022. With the number of digital buyers on the rise, Statista’s forecast estimates that in 2021, over 2.14 billion people worldwide are going to make online purchases of goods and services.

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