Commerce Glossary

A comprehensive resource to help you master the language of commerce.
What commerce term are you interested in?
Search Results for ""...

What is Buyer Persona?

buy - er per - so - na
noun
Represents the brand’s target audience, broken down by actual roles or functions, and their context such as company size, team, industry, and specific needs. Knowing relevant information about targeted customers, their decision process, and how they would be engaging with the brand, helps marketing and sales departments to focus on attracting and retaining the right audience, and assists product departments in driving the product or service in the right direction.

Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.