Commerce Glossary

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What is Buyer Persona?

cus-tom-er per-so-na
noun
a term that represents the brand’s target audience, resulting from specific market research and broken down by actual roles or functions. Knowing relevant information about targeted customers, their decision process, and how they would be engaging with the brand helps marketing and sales departments focus on attracting and retaining the right audience, and assists product departments in driving the product or service in the right direction.

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