Commerce Glossary

A comprehensive resource to help you master the language of commerce.
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What is Buyer Persona?

buy - er per - so - na
Represents the brand’s target audience, broken down by actual roles or functions, and their context such as company size, team, industry, and specific needs. Knowing relevant information about targeted customers, their decision process, and how they would be engaging with the brand, helps marketing and sales departments to focus on attracting and retaining the right audience, and assists product departments in driving the product or service in the right direction.

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