Commerce Glossary

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What is Customer Engagement?

cus - tom - er en - gage - ment
noun
Represents the interaction between a brand and its customers that is carried out on various communication channels. Successful customer engagement is strengthened by efficient strategies to attract and retain customers. Customer engagement is part of the overall customer experience. By offering a positive engagement and a great customer experience, you encourage your customers to buy more from your brand, to provide feedback, to share their experience with others, all of which increase your chances to obtain potential customers and build loyalty to your business.  

 It’s important to interact with customers, understand their needs, motivation, and built their trust, and make their voice heard when  necessary. 

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