Commerce Glossary

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What is Customer Experience?

cus-tom-er ex-pe-ri-ence
noun
Also known as CX, is the result of a customer’s holistic interaction with a brand – including interactions throughout the customer lifecycle, starting with pre-sales, purchase, and delivery, experiencing the product or the service itself, as well as all post-sales activities and customer engagement across departments and channels. No matter what, it is highly important to take care of your customers and maintain a strong and trustful relationship with them to achieve a great customer experience, which is in turn correlated with customer loyalty.

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