Commerce Glossary

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What is Personalization?

per - son - al - i - za - tion
noun
A targeting method in which a webpage, ad or email message appears to have been created specifically for a recipient.
How Does Personalization Work?

eCommerce personalization means delivering individualized content (discounts, offers or product recommendations) to website visitors based on their previous actions, demographics and other personal data. Personalization techniques include adding the recipient’s name or any personal information in the message you are delivering, customizing the user experience on your online store, offering a discount based on the shopper's behavior or recommending products.

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