Commerce Glossary

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What is a Subscription Box?

sub - scrip - tion box
Is a recurring physical delivery to end-customers (of items like groceries), or businesses (of items like stationery) that contains goods that are needed and consumed regularly. The subscription model allows users to sign up to receive a box of products from a category that they use on a regular basis, like beauty products, personal care products, pet food, and so on. Subscribers either choose certain products to receive periodically or they can also opt for mystery boxes, where the seller surprises them each month with a mix of products from a category. A significant advantage of subscription boxes is that you can also encourage subscribers to re-order midway if required, to increase retention.

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