Commerce Glossary

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What is Customer Retention?

cus - tom - er re - ten - tion
noun
Customer retention refers to the strategies used by a company to keep its customers coming back to purchase more products.
How Does Customer Retention Work?

Customer retention is an effective strategy to grow an eCommerce business, as retaining buyers is more cost-effective than customer acquisition. Retention plays a pivotal role in every software and online services companies' growth. It directly impacts customer lifetime value (CLTV) and is a key barometer of the health of your subscriber base.

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