What is Web shop?

A web shop is an online storefront where businesses sell products or services directly to customers. In digital commerce, a web shop enables customers to browse products, complete purchases, and manage orders through a website rather than a physical store. While web shops can sell both physical and digital products, they have become an increasingly important sales channel for software companies, subscription businesses, and game publishers looking to sell directly to their customers.

For example, for free-to-play game publishers, a web shop is typically used to sell digital goods such as virtual currency, downloadable content (DLC), subscriptions, cosmetic items, expansion packs, and exclusive bundles. Players log in with their game account, complete their purchase through the publisher's website, and receive their items automatically in-game.