What is App2Web?

In an App2Web journey, users begin their experience inside a mobile app but complete their purchase through the publisher's website.

A typical App2Web flow looks like this:

• A user opens a mobile app or game.
• They are directed to the publisher's web shop through an eligible link or promotional campaign.
• The purchase is completed on the website using the available payment methods.
• Once the transaction is successful, the purchased content is automatically associated with the user's account and becomes available within the app or game.

Although the customer moves between the app and the web, the experience is designed to feel seamless and consistent.

App2Web allows businesses to extend their commerce experience beyond the mobile application itself.

For many publishers, a web-based checkout provides greater flexibility when it comes to payment methods, currencies, promotions, subscriptions, product bundles, and localized pricing. It also enables businesses to build direct customer relationships through their own digital channels while complementing existing distribution platforms.

As regulations and marketplace policies continue to evolve, App2Web has become an increasingly important part of digital commerce strategies, particularly for mobile games and subscription-based apps.

Although both models allow users to buy digital content, they differ in where the transaction takes place.

With an in-app purchase (IAP) , the transaction is completed within the application using the platform's billing system.

With App2Web, the purchase is completed on the publisher's website or web shop, while the purchased content is delivered to the user's account inside the app or game.

Many businesses use both approaches together to provide customers with multiple purchasing options.