Commerce Glossary

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What is Churn Prevention?

churn pre - ven - tion
Is a business strategy for keeping customers and averting their departure. A dynamic churn prevention plan can guide a business through the process of fighting against a potential churn before it occurs and help keep customers happy. This strategy consists in analyzing the reasons behind churn and creating a combat plan that will minimize the churn rate. Reasons for churn are split into two main categories: voluntary and involuntary, which can be combated with specific capabilities including, for example, revenue recovery tools.

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