Commerce Glossary

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What is Involuntary Churn?

in - vol - un - tar - y churn
noun
Happens when the use of products or services provided by the merchant is discontinued for reasons independent of the customer. One of the biggest and most recoverable causes of lost recurring revenue is failed payment authorizations. The most successful retention strategies use several tactics simultaneously, together with advanced tracking and analytical tools to monitor and optimize results.

Involuntary churn prevention tools include: multi-currency management, intelligent payment routing, dynamic 3D secure, account updater services for expired cards, retry logic, and dunning for hard decline handling.

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