Commerce Glossary

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What is Customer Account (online stores)?

cus - to - mer ac - count
noun
Is an important feature for a website that allows customers to create an account within the web store, where they can save their contact information, shipping details, payment methods, order history, and so on, for future use. This means when they are placing an order on the website they can complete the checkout steps easier and faster and keep track of orders afterwards. By giving this option to customers, merchants can encourage repeat sales and improve the overall customer’s experience, as well as boost client lifetime value.

For subscription-based businesses, it is mandatory to offer customers the possibility to track their subscription features. Through a customer account, users can view their subscription plan, payment details, or any other important information.

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