Commerce Glossary

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What is Customer Account (online stores)?

cus - to - mer ac - count
noun
Is an important feature for a website that allows customers to create an account within the web store, where they can save their contact information, shipping details, payment methods, order history, and so on, for future use. By doing so, they can complete the checkout steps easier and faster when placing an order on the website, as well as keep track of orders afterwards. By giving this option to customers, merchants can encourage repeat sales and improve the overall customer’s experience, as well as boost client lifetime value.

For subscription-based businesses, the customer account is mandatory, and intrinsically related to the service provided. Adding a pre-integrated area with payment and subscription management details as referenced above would be a plus.

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