Commerce Glossary

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What is Inbound Marketing?

in - bound mar - ket - ing
noun
Is a marketing strategy/technique that is used to create brand awareness and attract new leads, through various types of “pull” marketing, such as content marketing, blogs, events, search engine optimization (SEO), social media, and more. Inbound marketing consists of entirely organic leads, as opposed to outbound (push tactics), which is mostly based on cold calling and paid advertising. The inbound philosophy is to offer prospects and customers something meaningful that will help them achieve their goals. This in turn creates lasting relationships and trust.

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