Commerce Glossary

A comprehensive resource to help you master the language of commerce.
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What is Marketing Automation?

mar - ket - ing au - to - ma - tion
Marketing automation sends personalized marketing messages based on a customer's activity and preferences.
How Does Marketing Automation Work?

When a customer logs in to a service or interacts with a product, marketing automation tools can trigger relevant messages that brings him along the customer journey, closer to making an initial purchase or even upgrading.

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