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Commerce Glossary
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What is Cart Abandonment Rate?
cart aban - don - ment rate
noun
The shopping cart abandonment rate shows the percentage of abandoned carts out of the total number of completed orders.
How Does the Cart Abandonment Rate Work?
This eCommerce metric is calculated by dividing the total number of completed purchases by the number of shopping carts created. Subtract the result from one and then multiply by 100 for the abandonment rate.
The abandonment rate is a key performance indicator to understand how the visitors are surfing on an eCommerce store, how's their shopping behavior and which optimizations should be made in order to increase the conversion rate.