Commerce Glossary

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What is Conversion Rate Optimization (CRO)?

con - ver - sion rate optimiz - ation
noun
is an important online marketing strategy that aims to improve user experience and maximize revenue. This process is undertaken by a business to improve and create a better user experience for visitors in order to convert them into customers or have them perform any desired action on a webpage or in an online shopping cart. Online marketers use CRO to great effect to improve every aspect of the purchase process, from top-of-the-funnel to bottom-of-the-funnel actions, reducing cost per acquisition, increasing shopping cart conversions and average order value, or improving trial quality and recapturing abandoned carts and unfinished payments.

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